Unlock Insight

Deeply Rooted Organic (DRO) was founded in 2017 by CEO Cheleste McClendon after beginning her natural hair journey with a major big chop. Like many women seeking healthier hair, Cheleste spent countless dollars trying different oils and products that promised results but failed to deliver.

Determined to find a better solution, she began researching natural ingredients, studying oils, and learning how botanicals could support healthy hair and skin. Through trial, research, and dedication, she discovered the power of quality, natural ingredients and turned her passion into a mission.

Today, Deeply Rooted Organic is committed to creating products made with nature-inspired ingredients designed to nourish the scalp, strengthen hair, and help both hair and skin flourish naturally. Our goal is simple: to provide effective, natural solutions that help every customer care for their crown with confidence.

Rooted in nature. Powered by purpose. Inspired by healthy hair and skin. 🌿✨

Collective Excellence

The growth years later

Batana Growth Oil

  • Encourages moisture retention

  • Strengthens hair strands

  • Lightweight finish

Beard Oil

Batana Beard Elixir

  • Softens coarse facial hair

  • Helps reduce dryness

  • Natural shine

Real People Real Reviews

"After six weeks of using Deeply Rooted Batana Oil, my hair feels thicker and much more manageable." - Customer Review

🌱 Growth Support
Helps nourish the scalp and strengthen strands.

💧 Deep Moisture
Locks in hydration without heavy buildup.

✨ Shine & Softness
Promotes healthier-looking hair and beards.

🖤 Clean Ingredients
Crafted with botanical oils and no harsh fillers.